PEAU

PEAU aims to counter overconsumption and demystify skincare with clean products that have multiple benefits. For PEAU, skincare is about acts of self-love rather than looking a certain way. With uplifting phrases and icons to denote recommended use, PEAU takes self-doubt out of the daily routine. I designed custom letterforms for the logo mark, replicating the curved stroke across letters and in the gradient texture.